Agency: Pollen advertising agency (Portia Akua Arhinful & Ellen Soyoe Dompreh)

Advertiser: Ghana Coalition of NGOs in the water and sanitation sector and Zoomlion

Campaign: Environmental Sanitation Campaign

                                                                          SUMMARY

Poor sanitation and waste management remain the most challenge issue facing the people of Teshie. Although the Municipal Authorities are trying their best to save the situation due to the health implications, the situation gets worse each day. Lack of Toilet facilities in most homes in the municipality is something that cannot be ignored. As a result, people form long queues early in the morning to access the few public ones around. Most landlords due to the quest for money have converted most of the toilet facilities in their homes into rooms for rent. The worse part of the problem is that, most people in the vicinity prefer the beaches, drains and uncompleted buildings as places of convenience whilst others defecate into polythene bags and dispose them off indiscriminately into drains, sea and gutters. This situation led to the increase in the rate of children affected by cholera and diarrhea.

                                                                         BRIEF

• GOAL: To create awareness on the health hazard of open defecation and change the attitude of inhabitants towards it.

• STRATEGY: Change of perspective is the strategy being employed in the graphics to illustrate to audience the negative and positive repercussions of open defecation on the society.

• FRAMEWORK: Employ the use of catchy phrases such as #stopopendefecation, #cleanlinessiskeytohealth.

• SEARCH FIELD: In the community we see both children and adult at our beaches practicing open defecation and the news of open defecation in the news bulletins on various news media.

• POINT OF VIEW: Through interaction with the people of the community, we had direct familiarity on how the lack of Toilet facility is affecting them especially the children.

• TIMELINE: The people of Teshie community lack toilet facilities hence the objective of this campaign is to help change the attitude of the inhabitants especially the youth and also help them adopt good sanitation habit.

• SENSE: This campaign has the tendency of touching on audience’s emotion to sponsor for us to be able to provide the people of the community with toilet facilities.

• MEDIUM: This campaign can be adapted to fit other media. It can be turned into TV advert, internet banner or feature in a magazine.

• IMPLEMENTATION: The art direction supports the idea of heightening awareness on open defecation.